I created the website design with a maze-like structure, reminiscent of the surreal feeling of a rabbit hole. This design can be achieved through infinite scrolling pages, interactive navigation, and visual effects. Such a design not only surprises users but also entices them to continue exploring the website.

Additionally, we can enhance user engagement through interactive games or challenges, encouraging them to explore different areas of the website. This interactivity fosters user interaction with the brand while increasing the website's stickiness and entertainment value.

Overall, by integrating the "Rabbit Hole" concept and elements from the "Matrix" movie into the design, we can create a captivating, unique, and enjoyable website while effectively promoting the client's NFT products.