Client
Apple
Role in the project
Designer Manager
Year
2014
Joy City / Tianjing, China
900
m
2
The Apple Store at Tianjin Joy City in China is a unique store with the following design features: Building design: Located in the central plaza of Joy City, this store uses a modern glass curtain wall design, which is sleek and simple. The exterior design fully reflects Apple's minimalist style. Interior space: The Apple Store at Tianjin Joy City has a bright and modern interior space. Designers have created an open and comfortable shopping environment by using high ceilings and large glass windows to let natural light in. The interior design uses a lot of wooden and stone elements to create a natural and comfortable feel. Product display: The product display area at the Apple Store at Tianjin Joy City is very spacious. Designers have cleverly arranged the products to fully showcase Apple's products. There is a large display table in the center of the display area, filled with various Apple products, allowing consumers to experience them freely. Brand image: The Apple Store is known for its simple and stylish image, and this store is no exception. All decorations and displays in the store are simple and generous, without any extra decorations. The brand image of Apple is well reflected here, allowing people to feel Apple's brand strength as soon as they enter the store.