As one of the most popular places in Beijing, Sanlitun is a melting pot of culture, fashion, architecture, and people with WeWork settling in one of Sanlitun's most prominent developments, Taikoo Li. This is a great opportunity to celebrate the fusion between the culture of WeWork and that of Beijing, particularly Beijing's start-up and entrepreneurial scene. Our concept is "From Peking Man to Beijinger," an attempt to express the evolution of Beijing by capturing a mixture of past and present Beijing architectural, cultural, and graphic imageries. These imageries will be designed in micro-environments of the site in hopes of resonating a sense of familiarity and nostalgia for WeWork Beijing members to "become part of a greater 'we'".