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Harmay - Xidan

As all of the Harmay stores, the new 880 square-metre (9,473 sq. ft) store was designed by Shanghai-based AIM Architecture. The store’s theme is ‘chaos and order’ and the designers channelled the underground location by imagining an apocalyptic space ship dug up from the deep soil of Beijing.

Back

Harmay - Xidan

As all of the Harmay stores, the new 880 square-metre (9,473 sq. ft) store was designed by Shanghai-based AIM Architecture. The store’s theme is ‘chaos and order’ and the designers channelled the underground location by imagining an apocalyptic space ship dug up from the deep soil of Beijing.

Back

Harmay - Xidan

As all of the Harmay stores, the new 880 square-metre (9,473 sq. ft) store was designed by Shanghai-based AIM Architecture. The store’s theme is ‘chaos and order’ and the designers channelled the underground location by imagining an apocalyptic space ship dug up from the deep soil of Beijing.

Back

Harmay - Xidan

As all of the Harmay stores, the new 880 square-metre (9,473 sq. ft) store was designed by Shanghai-based AIM Architecture. The store’s theme is ‘chaos and order’ and the designers channelled the underground location by imagining an apocalyptic space ship dug up from the deep soil of Beijing.

Client

HARMAY

Role in the project

UNFOLDESIGN

UNFOLDESIGN

UNFOLDESIGN

UNFOLDESIGN

UNFOLDESIGN

Assistant: Project Management

Year

2021

Location

Location

Xidan / Beijing, China

880

m

2

It remarkable in all of Harmay’s stores is the dissimilarity between them. Each has its own visual language that channels the location but also tells a fun story and invites discovery. In the Hong Kong store the inspiration was a traditional apothecary but interpreted in a new way. One of the Shanghai stores was inspired by what the space was before – a hotel kitchen. The first Beijing store took its inspiration from an airport with ‘luggage’ belts and check-in counters.

CHRISTIAN WU

CHRISTIAN WU

CHRISTIAN WU

CHRISTIAN WU

CHRISTIAN WU